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EGHOSA ASEMOTA, MPA
Senior Director of Marketing & Communications
EGHOSA ASEMOTA, MPA
Senior Director of Marketing & Communications
Eghosa Asemota, M.P.A. is the Senior Director of Marketing and Communications at iThrive Games, where she uses her background in storytelling to communicate our approach with prospective clients and partners and does so with an asset-framed lens to ensure what we put into the world amplifies and reflects the genius and needs of young people. Eghosa holds a B.A. from Binghamton University, an M.P.A. from Cornell University, and a digital marketing certification from the Yale School of Management. Prior to leading marketing communications and visual design at iThrive, she spent four years with a video company specializing in nonprofit and NGO storytelling, using her passion for stories to support their work, reach, and impact. Eghosa has worked with organizations and agencies like the Ella Baker Center for Human Rights, the Institute for Middle Eastern Understanding (IMEU), and Freedom for Immigrants to ensure their key messages reach their target audiences in resonant, integrity-preserving ways. At iThrive, her creativity supports the narrative and visual elements of games, tools, and experiences we create with clients and partners for teens.
- A strength you admire in teens: "Teens are always on the vanguard of change and asking the bold questions that bring forth disruptive ideas that make systems better for them and all of us. Despite voting age restrictions, teens, with their organized protests, social demonstrations, digital literacy, and public discourse on social media channels, remain the most civically engaged demographic in the world. From where they are, they are committed to realizing a world they and their peers can thrive in. It's an honor to listen to and learn from them each time, and play a part in co-designing that world with them."
- Favorite iThrive project: "Sam's Journey holds a special place in my heart. The game-based learning experience speaks directly to the questions teens are contending with and asking themselves in an increasingly digitized world about identity and public and private expression. I'm thankful this resource exists for them to engage with those questions safely in a playful, reflective, and connection-building way."